Briefing
For users who enjoy to cook
We were asked to provide an online cooking learning experience connected to weekly releases content in a books collection for the biggest read print communication group in Portugal.
Mi role
Lead and solo UX Research/Designer— discovery, user research, design,UI, testing
RESEARCH
With 50 answered surveys, the information confirmed what the interviews showed and added information
about users' interests and issues.
Usual Pain Points
After analysing the information from research, the major pain points the users are facing were founded.
- Confusion about going back and forth from ingredients to instructions.
- Difficult controlling of video while cooking, play, pause, and before moving on to the next step.
- Hard to fix the recipe according to the number of servings.
- Lack of feedback available for learning cooking.
Problem Statement
Users need a customizable tool to increase their cooking knowledge trow a fast and strategic learning path.
IDEATION
Focus on a customizable tool where user can find what is interested in on each module of the course, making more interesting the experiences and adapted to what each user spect to learn. An MVP was made, defining keys functions to get the goals proposed.
Key features
Personalizable content onboarding
Freehand recipe mode for a free cooking experience. Content suggested in functions of the profile.
Servings Converter to the recipe to the user’s needs.
Freehand recipe mode for a free cooking experience. Content suggested in functions of the profile.
Servings Converter to the recipe to the user’s needs.
User flow
To represent the navigation flow. Start using the app for the first time to a recipe video content.
Information architecture
The easier the user finds what is interested in faster will renew motivation by unlocking new content.
With this in mind, the content categories were simplified, reducing the time in searching for the appropriate content and the stress of choosing among too many options, considering content growth with weekly releases.
With this in mind, the content categories were simplified, reducing the time in searching for the appropriate content and the stress of choosing among too many options, considering content growth with weekly releases.
Sections
ABC: Learn how to select and preserve ingredients, techniques, and utensils necessary for cooking.
Chef tricks: Discover professional secrets to facilitate the day to day in the kitchen and make surprising dishes.
Recipe book: Detailed recipes, step by step, to facilitate learning and preparation.
Sitemap
To define the content organization and make it more accessible and optimize the learning experience, a sitemap was developed. Dividing the course content based on the objectives into small pills the user can choose how to spend their learning time.
Testing with lo-fi prototype
After iteration from the user testing, improvements were applied.
High fidelity screens
